Novamex
Product Awareness and Purchase
PROMOTION OVERVIEW:
ndelible helped Novamex create awareness and adoption of their Jarritos soda product line by creating a mobile game experience that leveraged their sponsorship of the X Games California event as well as in-store signing and a targeted digital media campaign.
KEY OBJECTIVES:
- AWARENESS – Create awareness of the Jarritos product line of sodas in select Southern CA retail locations.
- LOYALTY – Utilize a targeted digital media campaign to build a loyal base of shoppers that engaged with the brand.
RESULTS:
Hennessey
Consumer Engagement
PROMOTION OVERVIEW:
Hennessy was looking for a way to increase their pull-through at the retail store. By creating an engaging game that leveraged their partnership with the Los Angeles Lakers we drove consumer engagement with the brand at the shelf resulting incremental sales.
KEY OBJECTIVES:
- ENGAGEMENT – Encourage shoppers to engage with the brand through a mobile game experience to win tickets to a Lakers game.
- SALES – Drive an incremental lift in sales at Food4Less retail locations.
RESULTS:
WAFC
B2B Conference Activation
PROMOTION OVERVIEW:
ndelible partnered with the WAFC for the 2023 WAFC Convention in Palm Desert to engage its delegates with convenient text messaging updates and a mobile Scratch N’ Win game over the course of the Convention. Printed materials, app downloads and email communications can be cumbersome and lack efficiency. Texting open rates are the highest among digital communications and provide a simple reference for shared content.
KEY OBJECTIVES:
- AWARENESS – Drive awareness with attendees of various events and updates throughout the convention in real-time.
- ENGAGEMENT – Encourage attendees to interact with the theme and special guests at the Convention through a mobile game experience and with the delivery of dynamic MMS messaging updates.
RESULTS:
